In the rapid expansion of the Indonesian e-commerce market today, overseas warehouse has become a core tool for cross-border sellers to enhance their competitiveness. But in the face of many service providers, how to choose the most suitable overseas warehouse in Indonesia? In this article, we will dismantle the 7 key consideration dimensions to help you find the optimal solution.
First, geographic location determines the lifeblood of logistics
Core city layout is the first consideration:
Priority is given to warehouses within 30 kilometers of the core business circle of Jakarta, Surabaya, Medan, etc.
Check the surrounding logistics infrastructure (highway/port distance)
Special categories need to be targeted site selection (such as cold chain commodities need to examine the refrigerated chain coverage area)
The case of a mother and baby brand: after moving the warehouse from the suburbs to East Jakarta, the proportion of next-day delivery orders increased from 35% to 68%
Second, intelligent warehousing system = efficiency guarantee
The digital infrastructure necessary for a modern overseas warehouse:
WMS warehouse management system (real-time inventory visualization)
Automated sorting equipment (average daily processing capacity of 10,000 orders)
Barcode / RFID double checking system (error rate needs to be less than 0.1%)
WARNING: Warehouses still using paper records may bring a black hole in inventory
Third, the service response speed practical test guide
3 hands-on methods to assess service quality:
Test work order response (night time problem processing time limit)
Simulation of return scenarios (full-process tracking of returned items into the warehouse for processing)
Promotional stress test (5000+ order processing capacity in a single day)
Industry benchmark: head service providers have realized 7×24-hour multilingual customer service support
In-depth analysis of cost structure
Hidden cost items that are easily overlooked:
Long-term warehousing surcharge (over 60 days of unmarketable goods)
Special size handling fee (standard for extra-long/extra-heavy pieces)
Peak season operation surcharge (during Ramadan/Double 12, etc.)
Cost optimization case: a 3C seller through the mixed storage program to reduce warehousing costs by 23
V. Technical details of system docking
4 parameters that must be confirmed for API docking:
Order status real-time back to the mechanism
Inventory warning threshold customization function
Logistics track capture frequency
Abnormal order automatic interception rules
Technical minefield: some old systems only support batch import of CSV files
Comprehensive prevention and control of compliance risks
Compliance points specific to the Indonesian market:
SNI certified product storage specifications
Halal goods storage segregation requirements
Tax invoice issuance time limit (within 72 hours)
New regulations in 2023: cosmetic products need to apply for additional BPOM warehousing filing
VII. Assessment methods for real-world testing
Suggested steps for verification:
Small batch trial order (test the whole process of timeliness)
Field inspection (focus on the security system)
Peer back-testing (join the Indonesian E-Commerce Association to get real evaluations)
Industry Data: Specialized overseas warehouses can reduce order fulfillment costs by 40% and increase customer satisfaction by 25
Suggestion for action: Establish a scoring table to quantitatively evaluate alternative warehouses, and adjust the weights according to business characteristics (e.g., increase the weight of return processing for fashion categories, and focus on the proportion of warehousing costs for bulk commodities).
