In recent years, Indonesia's cross-border e-commerce market has been booming, and the turnover of Chinese small household appliances in Indonesia's e-commerce platform in 2023 exceeded 800,000 U.S. dollars, attracting more and more domestic merchants to layout the Indonesian market. However, to successfully enter this blue ocean market, in addition to the study of e-commerce policy, international logistics and product certification is a key link.
First, small household electrical appliances exported to Indonesia must be certified
Want to export small appliances to Indonesia, companies must understand and handle the relevant certifications, the most important of which is the SNI certification (Indonesian National Standards Certification). The certification issued by the Indonesian National Bureau of Standards (BSN), applicable to electronic appliances, toys, building materials and many other products, not certified products may be detained by customs or even destroyed.
Main Certification Requirements:
SNI Certification: Mandatory certification to ensure that products meet Indonesian safety and quality standards.
BPOM certification: applicable to food contact appliances (such as juicers, rice cookers).
Customs inspection (Surveyor): some products require a third-party inspection agency to issue a report.
Suggestions: businessmen can entrust a professional logistics company to assist in the process, to avoid delays in customs clearance due to certification issues.
Second, Indonesia double clearing to the door logistics solutions
International logistics involves domestic customs clearance, sea/air transportation, Indonesia customs clearance, end delivery and other aspects, it is important to choose an experienced logistics service provider.
Recommended solution: Double Clearance Duty Free Line
✅ Domestic pickup + export customs clearance
✅ Indonesia customs clearance (including tax payment)
✅ Indonesia local delivery (door to door)
Advantage:
Reduce the logistics risk, avoid the goods stranded due to customs clearance problems.
Save time costs, focus on e-commerce operations, and improve sales profits.
Third, how to choose a reliable logistics service provider in Indonesia?
Customs clearance experience: Priority is given to companies that have a customs clearance team in Indonesia, such as Wisdom International Logistics (18 years of experience in Indonesia maritime transportation, 100% compliance clearance for general cargo).
Category expertise: Confirm whether the logistics provider is familiar with the customs clearance certification of small household appliances, toys, lamps and other categories.
Transportation timeliness: Stable loading of containers daily (e.g. 15-26 containers) to avoid delays due to strict customs inspections.
Fourth, to summarize: the key to smooth entry into the Indonesian market
Apply for SNI and other certifications in advance to ensure product compliance.
Choose double-clearance tax-packing line to save effort and efficiency.
Cooperate with professional logistics companies to reduce transportation risk.
Translated with DeepL.com (free version)
