Pet toys exported to Indonesia full strategy: packaging requirements + customs clearance process + guide to avoid pitfalls

Jul 21, 2025, 11:18:43 AM
In recent years, Indonesia's pet market has been growing rapidly, with strong demand for pet toys, making it an important export destination for Chinese sellers. However, Indonesia's customs policy is strict, the customs clearance process is complicated, a little carelessness may lead to delays or even return shipment of goods.
 
Today, we will analyze in detail the pet toys exported to Indonesia's shipping packaging requirements, customs clearance process and common problems, to help you successfully develop the Indonesian market!
 
First, the packaging requirements of pet toys shipping Indonesia 
Pet toys are easily damaged in long-distance sea transportation, so the packaging must comply with international transportation standards and Indonesian import norms, otherwise it may affect customs clearance or lead to damage to the goods.
 
1. Shockproof buffer materials 
Use cushioning materials such as foam board, bubble wrap, pearl cotton to wrap each toy, especially fragile products or products containing electronic components.
 
Avoid deformation or functional damage caused by collision and extrusion during transportation.
 
2. Durable outer box and sealing reinforcement 
Outer box material: recommend high-strength corrugated cardboard box or wooden box (if the goods are heavy).
 
Internal padding: Use padding (e.g. foam blocks, air bags) to fix the goods to avoid shaking.
 
External reinforcement: Seal the box with waterproof tape and label it with “Fragile”, ‘Up’, “Moisture-proof”, etc. 3.
 
3. Labeling and certification marking 
Product information: The name, material, quantity and place of origin (e.g. “Made in China”) should be clearly labeled on the package.
 
Certification mark: Some pet toys need Indonesia SNI certification, need to apply in advance and labeling (such as toys containing electronic components).
 
Second, pet toys Indonesia customs clearance process 
Indonesia customs clearance process is complex, involving customs, the Ministry of Health, inspection and quarantine and other departments, the following are the key steps:
 
1. Document preparation (core!)
Basic documents:
 
Commercial Invoice (Commercial Invoice)
 
Packing List
 
Bill of Lading (B/L)
 
Certificate of Origin (COO, such as Form E can enjoy tariff concessions)
 
Special documents:
 
SNI certification (mandatory for some pet toys)
 
Import license (depends on product type)
 
Ministry of Health approval documents (such as toys involving food contact materials)
 
2. Customs Declaration and Tax Payment 
Appoint a local professional customs broker to submit the declaration to ensure that the description of goods, value of goods and other information is accurate.
 
Customs duty calculation:
 
Pet toys are generally subject to 5%-15% import duty (the specific rate is determined according to HS Code).
 
Additional 10% value-added tax (VAT) is payable.
 
Note: The value of goods declared too low may be challenged by the Customs, it is recommended to refer to the market price of reasonable declaration.
 
3. Inspection and Quarantine and Customs Inspection 
Indonesian Customs may randomly check the goods and documents for consistency.
 
Inspection and quarantine department will check the material safety of toys (e.g. whether it contains heavy metals, harmful chemicals).
 
4. Customs Clearance and Dispatch 
After approval, the container can be picked up and arranged for land/sea transportation to the destination.
 
It is recommended to choose “door-to-door” logistics services to reduce the risk of transshipment.
 
Common Problems and Optimization Suggestions 
❌ Common Causes of Customs Delay 
Document Error: Inconsistency in the information of bill of lading and invoice, resulting in customs detention of goods.
 
Missing certification: If SNI certification is not applied in advance, the goods may be refused entry.
 
Disputed value of goods: Declared price is obviously lower than the market price, and you may be required to pay back taxes or fines.
 
✅ Optimization Suggestions 
Advance Certification: confirm whether the product needs SNI certification, electronic toys need additional testing.
 
Logistics program:
 
Large quantities of goods: choose the whole container sea transportation (FCL), more cost-effective than the combined container (LCL).
 
Small quantities of test orders: air transportation + express clearance, faster.
 
Cooperation with reliable agents: choose logistics companies with experience in Indonesia customs clearance, some of which provide “tax clearance” services, saving effort.
 
Translated with DeepL.com (free version)
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