Indonesia's maternal and infant market holds immense potential, but “multiple certifications and strict customs clearance” have caused many companies to stumble. Mastering the following core requirements is key to your successful market entry.
I. Four Core Certifications: Your Market “Passport”
BPOM Certification (Mandatory for Food/Medicine/Cosmetics)
Products: Infant formula, baby food, vitamins, etc.
Core Requirement: Testing must be conducted by a local Indonesian laboratory.
Avoid Pitfalls: Labels must be in Indonesian, and remaining shelf life must be ≥2/3.
SNI Certification (Mandatory for Toys/Lighting Fixtures)
New Rule: Starting 2023, testing must be conducted by local Indonesian laboratories; overseas reports are invalid.
Avoid Pitfalls: The SNI mark must be directly printed on the product.
Certificate of Free Sale + Apostille
Scenario: Proves legal sale in country of origin; mandatory for medical devices.
Process: Domestic certificate issuance → CCPA Hague Apostille → (if required) Embassy legalization.
Form E Certificate of Origin (Key for Tariff Reduction)
Purpose: Eligibility for China-ASEAN preferential tariffs.
Pitfall: Information must strictly match bill of lading and commercial invoice.
II. Two Major Customs Clearance Pitfalls to Avoid for Peace of Mind and Cost Savings
Intensive Inspection Period (Dec–Mar): Extremely high container opening rates. Declare goods value accurately and ensure absolute consistency between documents and cargo.
Strictly Prohibit Mixed Loading: Food, cosmetics, etc., must be loaded by category. Mixed loading may cause entire containers to be detained.
III. Customs Clearance Secrets: Professional Logistics Support
Partnering with logistics providers specializing in the Indonesian market maximizes efficiency.
Guangzhou Wisdom International Logistics, with 18 years of dedicated Indonesia experience, offers one-stop “door-to-door double clearance” services:
Local Clearance: Dedicated teams in Jakarta and Surabaya ensure swift handling during peak inspection periods.
Professional Container Segregation: Strictly categorize goods to prevent cross-inspection.
Consistent Transit Times: Dedicated sea freight routes deliver stable 20-30 day delivery times.
End-to-End Protection: $130 million cargo insurance coverage with zero major cargo losses for our clients.
Conclusion:
Expanding into Indonesia requires certification as a prerequisite and logistics as the foundation. Plan certifications in advance (allow 3-6 months) and choose reliable partners to ensure steady and sustainable growth.
Guangzhou Wisdom International Logistics—Safeguarding your cargo's smooth arrival in Indonesia!
Translated with DeepL.com (free version)
