With the continued growth of demand in the Southeast Asian market, Indonesia has become a key export destination for home appliance manufacturers in Xuancheng. However, SNI certification, ocean freight rates, and customs clearance procedures remain the three major hurdles constraining exports. Based on the latest market data from April 2026, this article provides businesses with a concise and practical guide to export operations.
I. Transportation Methods and Price Reference
The primary channel for exporting home appliances to Indonesia is door-to-door sea freight with double clearance and tax included. Air freight is only suitable for samples or urgent restocking.
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Billing Rules: Minimum charge of 0.3 cubic meters; weight limit of 500 kg per cubic meter; for excess weight, calculate “weight (kg) ÷ 500 = billed cubic meters”; general trade customs clearance fee is 650 RMB per shipment; an additional 80 RMB per page will be charged for declarations exceeding 6 items.
Air Freight Rates (Emergency)
All electrical products are classified as sensitive goods: 87 RMB/kg (1–500 kg), delivery time 3–6 days, minimum shipment of 3 kg.
II. SNI Certification: The Make-or-Break Factor for Customs Clearance
Indonesian customs enforces strict mandatory SNI certification for home appliances. Goods without SNI certification will be detained, fined, or even destroyed.
Common products requiring SNI certification: rice cookers, electric kettles, induction cookers, fans (<20 inches), televisions, washing machines, coffee makers, etc.
Essential steps before shipment: Provide the logistics customer service team with the product name, model number, images, and power rating to confirm SNI requirements and whether certification is already in place.
III. Packaging and Documentation Requirements
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IV. Domestic Warehouse Handling Fees (For Reference)
Handling Fee: 20 RMB per shipment
Stretch Wrapping and Palletizing: 160–210 RMB per cubic meter
Re-packaging: 10 RMB per box
Cardboard Box Replacement: 30–50 RMB per box
Storage Fee: 0.4 RMB per kilogram per day (for storage exceeding 7 days)
V. Cost Estimate Example (1.2-cubic-meter Fan)
We recommend purchasing insurance; the premium rate is 3% of the declared value.
VI. Company SOP
Confirm Compliance: Provide product information, verify classification, and confirm SNI requirements
Obtain a Quote: Provide dimensions, weight, and a list of product names
Prepare and Ship: Pack according to specifications, apply labels, and prepare documents
Purchase Insurance: Insurance is recommended for high-value goods
VII. Key Reminders
SNI certification is mandatory; ensure compliance before shipment
Undervaluing goods is strictly prohibited; otherwise, you risk fines for container inspections
Do not mix general cargo with electronics; full container loads are charged based on the higher value
Summary: For exporting home appliances from Xuancheng to Indonesia, sea freight with door-to-door clearance and tax-inclusive service is the mainstream solution. The freight rate of 2,200 RMB per cubic meter for electronics serves as a strong reference. Success hinges on SNI certification + accurate classification + standard packaging + truthful declaration. It is recommended to consult with a professional logistics company on a one-on-one basis before your first shipment.
